WE ARE TIME EXPLORERS – The campaign
We are proud to present our WE ARE TIME EXPLORERS campaign, a call for reflection and exploration of the future. A series of three paintings without bias, and a willingness to challenge. What are the reactions to these images? What thoughts? What do our reactions say about our vision of society? Of our aspirations for its evolution?
Is it real? Is it science fiction?
The history of FOB PARIS is based on the WE ARE TIME EXPLORERS concept. Explained in the brand's manifesto, this concept is the guiding principle of our creations. Creating timeless pieces that borrow from the past, present and future; to erase the chronology of a linear time, create to travel in the time dimension. As a result, four collections of automatic and solar watches, made in France and an iconic product - the reinvented pocket watch.
The past influences the present, but this present is also influenced by the future. Science fiction has a direct impact on our present in its aspiration of preparing society for the acceptance - or rejection - of possible directions. And often tends to blend in with reality.
Science fiction is powerful when it projects great ideas, and in doing so, makes reality resonate while adding a dose of poetry. This is how a concept can be powerful; to push for reflection, to project outside the framework of daily life and to question our lives by drawing with features of our imagination.
What belongs to the past? What belongs to the present? What belongs to the future? The distinction is not always obvious. In the evolution of society, there is no linear progression nor any logical sequence. Only a succession of events that constitutes a de facto evolution. It is up to each one of us to judge where progress is. The progress of one person can sometimes be the synonymous regression of others.
This understanding of reality is one of FOB PARIS' commitments. WE ARE TIME EXPLORERS. We navigate the time dimension and create by bringing together past, present and future.
We are very proud of this campaign, photographed by Lou Escobar, who has added a fashionable tone to our visuals and perfectly reflects the fundamental notion of creation between past, present and future.
The campaign is launched online this Monday, November 4 and will be displayed in the streets of Paris.
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Les Rhabilleurs, October 2019
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