INTERVIEW- FOB PARIS – FASHION VS WATCHMAKING
Should we consider FOB PARIS as a watch brand or fashion brand?
FOB PARIS is a watchmaker, whose particularity is precisely to be at the crossroads of these two worlds, fashion and watchmaking.
We believe in watchmaking tradition of course, by offering watches made in France, in the workshops of Besançon, where a lot of the work is done by hand, where each piece is designed and worked with the greatest care. In this sense, we are proud to claim to be part of the new school of French watchmaking.
What is new with FOB PARIS is the fashion approach we bring to the watch industry. An approach that is expressed through all the visuals we produce and the universe we develop. In our new products too: since the beginning of the brand, we have presented our collections every season, during fashion weeks (between Paris, Shanghai, Milan or News York). And of course, this closeness to the fashion world is felt through the collaborations that animate the Time Capsules collection. For example, we accessorized all the looks from Angel Chen FW19 and SS19, for her runway shows in Milan.
Does this mean that your watches should be regarded as fashion accessories?
We want our creations to be above all considered as watches. That is to say, timeless pieces, timepieces, with all the symbolic power that we associate with the concept.
However, we decided to detach ourselves from the functionality of a watch. We wear a FOB PARIS watch for the beauty of the product, because the mechanical movement fascinates, or because it asserts a style.
More than a fashion accessory, it is a mechanical jewel, and a physical representation of time.
We especially think of pocket watches;
We think of course of pocket watches, which worn around the neck or by dropping the chain from the pocket are real pieces of jewelry. And pieces for which practicality has completely given way to the beauty of the gesture (take your watch out of your pocket, open the flap to read the time ...).
But this is also true for all our wristwatches or our cuffs, which, by virtue of their proportions, the depth of the work on the dial which reveals the mechanism, the work on the bracelet, occupy a very special place on the wrist.
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2021. Time as an opportunity to explore.
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